Welcome to the Hive, Rebar.
Evan, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Rebar is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US HVAC contractor mapped, the 17,000 that look like Rebar's best-fit accounts, and three campaigns we'd run for Rebar in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Rebar.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Rebar: a public directory of buyers, a bid-driven purchase cycle, and a small go-to-market team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 16,700 to 27,800 more of your best customers?
You already have the dream ones: the HVAC contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 16,700 to 27,800 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a HVAC contractor.
Every US HVAC and mechanical contractor sits in a public directory, from the Google Maps HVAC contractor category to state licensing boards and Census business counts. We build the list from that, enrich the estimating buyers, and time the sends to bid season.
You're the first supplier that comes to mind.
We'll actively monitor all 111,207 US HVAC contracting establishments and reach out when the right signal shows up, so Rebar is the first name a chief estimator thinks of when takeoff software comes up.
- New chief estimator or VP of preconstruction hireLinkedIn job changes. New estimating leaders reset the software stack in year one.
- Open estimator or takeoff specialist reqJob boards. A req open 60+ days signals a capacity gap AI takeoff can close.
- Large commercial project bid awardDodge and BidClerk bid boards list awarded mechanical scopes and GC contacts.
- PE-backed HVAC roll-up acquisitionM&A press releases. Platform companies standardize estimating tools across new adds.
- Conference attendance at AHR Expo or MCAAExhibitor and attendee lists. Anyone at the estimating software booths is in-market.
- Competitor takeoff tool contract nearing renewalG2 and Capterra reviews plus job posts naming legacy tools flag renewal timing.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps, state contractor licensing boards, and Census County Business Patterns. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Evan, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.